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Site PromotionBenefits Of Directory Submissions
by: Manish Mathukiya
Achieving good search engine visibility has become a necessity for
every website today. Hundreds and thousands of businesses compete with
one another in order to generate more and more business through their
websites. There are many ways by which a website can get high rankings
in major search engines. One such important method is directory
submission.
Directory submission involves submitting a particular website in
general and relevant web directories. Once a website is submitted it
takes anywhere between 1 day to 3 months for the website link to be
added into the directory. Some of the popular web directories includes http://Dmoz.org,
Yahoo directory etc. Each directory organizes its contents by
categories where all the related websites get listed. To ensure that
your site gets added into the directory, one must submit it in the most
appropriate category otherwise it can be rejected.
A website once listed gets a one way link from the directory. This
free link helps the listed site in a lot of ways. Firstly, it provides
a way for search engine spiders (also known as crawlers) to find the
website and index it in their own database. As soon as a site is
hosted, it must be submitted in web directories so that search engine
robots can crawl it. Since these robots visit directories more often
than other sites, probability remains high that your site will be
indexed soon. You as the owner of the site does not have to submit your
site to search engines, instead they themselves come and find your
site. Thus, it helps in saving a webmaster’s time. Indexing is crucial
for every website that wish to achieve high rankings since it’s the
first step for any site to ensure visibility in search engines.
Secondly, a directory placement provides the extra benefit of
getting relevant traffic to your website. Since people who are actively
looking for new websites and portals often visit these web directories,
chances remain high that such people may also visit your site and thus
provide your site free traffic. This traffic is important since it’s
highly pertinent. These people might also turn out to be your
customers, which will boost your sales in the long run.
The most significant benefit of directory submission is increasing
your link popularity, which simply is a measure of the quality and
quantity of incoming links to your site. Search engines like Google,
yahoo and msn provides a lot of importance to links while evaluating
the rankings of a site for a particular keyword. Google for example
takes into account the PR (Page Rank) of the page along with the anchor
text of the link while deciding the rankings for a keyword. Gaining
incoming links from high PR directories is considered an essential
activity of search engine optimization (SEO).
In essence, directory submission is a central part of any SEO
effort. Without submitting a site in relevant directories, one cannot
hope to garner high rankings in search engines. Thus, one must
definitely go for directory submissions since the time and effort is
worth it.
About The Author
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Search Engines
Although Search engines and directories appear to be the same when you're using either of the services to look up something, they differ in how they acquire their information. Search engines are run by automated programs (called "spiders," "robots," "crawlers," or "slurp") that go from site to site, recording and following all of the links that they find along the way. Whereas directories will only list the URLs for pages that you submit (such as your home page), search engines will eventually find and list every page of your site, provided it has been able to reach your site by following another link.
Because there is no way to know when a search engine would find you on its own (in fact, it would never find you if there are no links to your site), you should submit your site directly via online forms that the services provide at their sites. Keep in mind, if you submit just your home page, the spiders will have a starting point that will allow them to search your entire site. Usually, search engines use descriptions found in the body of the pages themselves, rather than allowing you to designate a special description and keywords.
Be aware: People who find your site on a search engine may not enter your site through the home page. They may arrive deep in some obscure corner of your site. Make your site's navigational elements helpful so people can quickly get to your HOME PAGE, regardless of their original point of entry to your site.
Probably the most common way to publicize your site and generate traffic is to submit it to search engines (i.e. Google) and internet directory (i.e. Yahoo!). Most of these sites have a form you can fill out to submit your site. To save yourself some time, you can try a service that submits your site to multiple search engines and internet catalogs by filling out just one form. There are many of these services out there, such as www.submit-it.com.
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