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Benefits Of Directory Submissions
by:
Manish Mathukiya

Achieving good search engine visibility has become a necessity for every website today. Hundreds and thousands of businesses compete with one another in order to generate more and more business through their websites. There are many ways by which a website can get high rankings in major search engines. One such important method is directory submission.

Directory submission involves submitting a particular website in general and relevant web directories. Once a website is submitted it takes anywhere between 1 day to 3 months for the website link to be added into the directory. Some of the popular web directories includes http://Dmoz.org, Yahoo directory etc. Each directory organizes its contents by categories where all the related websites get listed. To ensure that your site gets added into the directory, one must submit it in the most appropriate category otherwise it can be rejected.

A website once listed gets a one way link from the directory. This free link helps the listed site in a lot of ways. Firstly, it provides a way for search engine spiders (also known as crawlers) to find the website and index it in their own database. As soon as a site is hosted, it must be submitted in web directories so that search engine robots can crawl it. Since these robots visit directories more often than other sites, probability remains high that your site will be indexed soon. You as the owner of the site does not have to submit your site to search engines, instead they themselves come and find your site. Thus, it helps in saving a webmaster’s time. Indexing is crucial for every website that wish to achieve high rankings since it’s the first step for any site to ensure visibility in search engines.

Secondly, a directory placement provides the extra benefit of getting relevant traffic to your website. Since people who are actively looking for new websites and portals often visit these web directories, chances remain high that such people may also visit your site and thus provide your site free traffic. This traffic is important since it’s highly pertinent. These people might also turn out to be your customers, which will boost your sales in the long run.

The most significant benefit of directory submission is increasing your link popularity, which simply is a measure of the quality and quantity of incoming links to your site. Search engines like Google, yahoo and msn provides a lot of importance to links while evaluating the rankings of a site for a particular keyword. Google for example takes into account the PR (Page Rank) of the page along with the anchor text of the link while deciding the rankings for a keyword. Gaining incoming links from high PR directories is considered an essential activity of search engine optimization (SEO).

In essence, directory submission is a central part of any SEO effort. Without submitting a site in relevant directories, one cannot hope to garner high rankings in search engines. Thus, one must definitely go for directory submissions since the time and effort is worth it.

About The Author

Manish Mathukiya Offers Directory Submissions ( http://www.inetzeal.com/) Services. He also offer best quality Article directory submission (http://www.article-submission.inetzeal.com/) service. He is editor of Oh Search directory ( http://www.ohsearch.org/).


Search Engines

Although Search engines and directories appear to be the same when you're using either of the services to look up something, they differ in how they acquire their information. Search engines are run by automated programs (called "spiders," "robots," "crawlers," or "slurp") that go from site to site, recording and following all of the links that they find along the way. Whereas directories will only list the URLs for pages that you submit (such as your home page), search engines will eventually find and list every page of your site, provided it has been able to reach your site by following another link.

Because there is no way to know when a search engine would find you on its own (in fact, it would never find you if there are no links to your site), you should submit your site directly via online forms that the services provide at their sites. Keep in mind, if you submit just your home page, the spiders will have a starting point that will allow them to search your entire site. Usually, search engines use descriptions found in the body of the pages themselves, rather than allowing you to designate a special description and keywords.

Be aware: People who find your site on a search engine may not enter your site through the home page. They may arrive deep in some obscure corner of your site. Make your site's navigational elements helpful so people can quickly get to your HOME PAGE, regardless of their original point of entry to your site.

Probably the most common way to publicize your site and generate traffic is to submit it to search engines (i.e. Google) and internet directory (i.e. Yahoo!). Most of these sites have a form you can fill out to submit your site. To save yourself some time, you can try a service that submits your site to multiple search engines and internet catalogs by filling out just one form. There are many of these services out there, such as www.submit-it.com.


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